How is a custom CRM better than just using HubSpot or Salesforce?

HubSpot and Salesforce are general purpose platforms that require months of configuration to fit your workflow. A custom CRM ships pre configured for your exact sales process with no unused features cluttering the interface. Your team sees only the fields, stages, and automations they need. The result is faster adoption, cleaner data, and a tool that reflects how you actually sell rather than forcing you to adapt to someone else's idea of a sales process.

Can you integrate the CRM with our existing tools?

Yes. Common integrations include Gmail and Outlook for email sync, Slack for deal notifications, Calendly for meeting scheduling, and accounting software for revenue tracking. For the MVP we build the two or three integrations that have the highest daily impact on your team. Additional integrations are straightforward to add in sprint two because the data model is designed for extensibility from day one.

Build a CRM MVP

Build a CRM MVP
Pipelines, Contacts, Email. 2 Weeks.

Generic CRMs try to serve everyone and serve no one well. We build CRMs tailored to your specific sales process with the fields, stages, and automations that match how your team actually sells. Drag and drop deal pipelines, contact timelines, email integration, and activity tracking ship in 14 days. Your sales team stops wrestling with Salesforce and starts closing deals.

14 day delivery

Custom to your process

Full source code

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What Ships in Your CRM MVP

A CRM built around your sales process, not the other way around. Your team can start logging deals and tracking contacts on day 15.

Contact management with custom fields, tags, company associations, and import from CSV

Visual deal pipeline with drag and drop stages, probability weighting, and revenue forecasting

Email integration that logs sent and received emails to contact timelines automatically

Activity logging for calls, meetings, and notes with timestamps and assigned team members

Advanced filtering and segmentation by deal stage, contact tags, activity date, and custom fields

Team management with deal ownership, territory assignment, and collaboration on shared contacts

Task reminders and follow up alerts triggered by deal stage changes or inactivity periods

Deal and contact detail pages with full activity timeline, files, and linked records

Sales dashboard with pipeline value, conversion rates, average deal cycle, and team performance

Workflow automations for moving deals, sending emails, and creating tasks on stage transitions

Data import and export with CSV support and API endpoints for third party integrations

Customizable pipeline stages, deal fields, contact fields, and notification preferences

CRM Architecture

Next.js serves the CRM dashboard with server components for data heavy pages like pipeline views and contact lists. Client components handle the interactive elements: drag and drop pipeline, inline editing, and real time search. PostgreSQL stores contacts, deals, activities, and custom fields using a flexible schema that supports user defined fields without schema migrations. The email integration connects via IMAP or API (Gmail, Outlook) to sync messages and match them to contacts by email address. Background jobs handle email sync polling, reminder scheduling, and workflow automation execution. Drizzle ORM provides type safe queries with complex joins for the reporting layer. The dashboard deploys on Vercel, database on Railway.

Tech Stack

Modern web technologies your team can extend. No vendor lock in, no per seat pricing surprises.

Next.js

Frontend and API

TypeScript

End to end type safety

PostgreSQL

Primary database

Drizzle ORM

Type safe queries

Better Auth

Team authentication

Tailwind CSS

UI styling

Resend

Outbound email

dnd kit

Drag and drop pipeline

Vercel

Frontend hosting

Railway

Database hosting

14 Day Build Timeline

Day 1 to 2

Data Model

Discovery call, database schema for contacts, deals, activities, and custom fields. Auth and team setup, CI/CD.

Day 3 to 5

Core CRM

Contact management, deal pipeline with drag and drop, activity logging, detail pages, search and filtering.

Day 6 to 8

Communication

Email integration, activity timeline, task management, follow up reminders, notification system.

Day 9 to 11

Automation and Reporting

Workflow automations, sales dashboard, pipeline analytics, team performance metrics, data export.

Day 12 to 13

Polish

CSV import, custom field builder, responsive design, keyboard shortcuts, performance optimization.

Day 14

Launch

Production deployment, data migration assistance, team onboarding guide, founder walkthrough.

CRM MVP, Fixed Price

$7,499

14 day delivery • Email integration included • 30 day support

50% upfront, 50% on delivery • Enterprise CRMs from $14,999

Start Your CRM MVP

See a Custom CRM We Built

DealFlow CRM: a real estate CRM that replaced a $2,400 per month Salesforce subscription. Custom pipeline stages, automated follow ups, and property tracking built for how the team actually works.

Read the DealFlow Case Study