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Case Study

SaveMRR: AI-Powered Churn Prevention for SaaS Companies

An AI retention platform that connects to Stripe, detects at-risk subscribers, recovers failed payments, and intercepts cancellations with personalized save offers. Built to help bootstrapped SaaS founders stop bleeding revenue.

Client: SaveMRR (savemrr.co)

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Timeline
3 weeks
Investment
$12,999
Key Result
6 AI retention engines, Stripe-connected

SaveMRR dashboard showing real-time churn metrics, at-risk subscriber list, and AI-generated recovery campaigns.

The Challenge

Bootstrapped SaaS founders between $5K and $50K monthly revenue lose 3 to 7 percent of subscribers every month to involuntary churn (failed payments) and voluntary cancellations. Existing tools like Baremetrics and ProfitWell are expensive, complex, or shut down. Founders needed a simple, affordable tool that connects to Stripe and starts saving revenue on day one without requiring a data team.

Our Approach

We built a Stripe-native retention engine with six AI-powered modules: failed payment recovery with smart retry logic, cancellation interception with personalized save offers, at-risk subscriber detection using behavioral signals, win-back email sequences, dunning management, and churn analytics. The entire system connects via Stripe API key paste (no OAuth complexity) and starts working within minutes. All emails are sent from the founder's own domain for maximum deliverability.

What We Built

Stripe webhook ingestion with idempotent event processing and dead letter queue
Six AI retention engines: payment recovery, cancel intercept, at-risk detection, win-back, dunning, analytics
Real-time dashboard with subscriber health scores, activity feed, and email previews
Configurable save offers with A/B testing for cancellation interception flows
Redis-backed rate limiting and webhook signature verification for production security
Automated email sequences sent from customer's own domain via Resend integration

Delivery Timeline

Week 1: Stripe Integration + Core Engine

Built webhook ingestion, subscriber sync, and the payment recovery module. Dashboard skeleton with real-time data.

Week 2: AI Modules + Email System

Implemented cancellation interception, at-risk detection, and win-back sequences. Integrated Resend for custom domain email delivery.

Week 3: Polish + Production Deploy

Added analytics dashboard, activity feed, email previews, rate limiting, and security hardening. Deployed backend to Railway, dashboard to Vercel.

Tech Stack

Hono
Backend API
PostgreSQL
Database
BullMQ
Job Queue
React + Tailwind
Dashboard
Stripe API
Payment Data
Resend
Email Delivery
Anthropic Claude
AI Engine
Redis
Cache + Rate Limiting

Architecture

backend

Hono on Railway with TypeScript, BullMQ for async job processing

database

PostgreSQL with Drizzle ORM, Redis for caching and rate limiting

ai

Anthropic Claude for cancel insight generation and save offer personalization

email

Resend with custom domain DNS verification for transactional delivery

payments

Stripe API with webhook event processing and idempotency keys

Security

webhooks

Stripe signature verification on every incoming webhook, idempotent processing

rateLimit

Redis-backed rate limiting on all API endpoints and email sending

data

Stripe API keys encrypted at rest, scoped to read-only where possible

audit

Full event log with webhook receipt timestamps and processing status

The Results

Retention engines
0 (manual)6 AI-powered modules
Setup time
Weeks (enterprise tools)Under 5 minutes
Email deliverability
Generic senderCustom domain, transactional

Key Takeaways

Stripe API key paste instead of OAuth eliminated the biggest onboarding barrier. Founders could connect in seconds without navigating OAuth flows or Connect applications.

Sending recovery emails from the founder's own domain instead of a platform domain dramatically improved inbox placement. Young SaaS domains need transactional-style emails, not promotional campaigns.

The AI cancellation interception module needed confidence scoring and human escalation paths. Not every cancellation should get an automated save offer. Some need a personal founder response.

Deliverables

Full source code (backend + dashboard)Stripe integration with webhook processing6 AI retention enginesResend email integrationRedis rate limiting and cachingProduction deployment on Railway + VercelTechnical documentation

FAQ

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