SaveMRR: AI-Powered Churn Prevention for SaaS Companies
An AI retention platform that connects to Stripe, detects at-risk subscribers, recovers failed payments, and intercepts cancellations with personalized save offers. Built to help bootstrapped SaaS founders stop bleeding revenue.
Client: SaveMRR (savemrr.co)
Visit live siteSaveMRR dashboard showing real-time churn metrics, at-risk subscriber list, and AI-generated recovery campaigns.
The Challenge
Bootstrapped SaaS founders between $5K and $50K monthly revenue lose 3 to 7 percent of subscribers every month to involuntary churn (failed payments) and voluntary cancellations. Existing tools like Baremetrics and ProfitWell are expensive, complex, or shut down. Founders needed a simple, affordable tool that connects to Stripe and starts saving revenue on day one without requiring a data team.
Our Approach
We built a Stripe-native retention engine with six AI-powered modules: failed payment recovery with smart retry logic, cancellation interception with personalized save offers, at-risk subscriber detection using behavioral signals, win-back email sequences, dunning management, and churn analytics. The entire system connects via Stripe API key paste (no OAuth complexity) and starts working within minutes. All emails are sent from the founder's own domain for maximum deliverability.
What We Built
Delivery Timeline
Week 1: Stripe Integration + Core Engine
Built webhook ingestion, subscriber sync, and the payment recovery module. Dashboard skeleton with real-time data.
Week 2: AI Modules + Email System
Implemented cancellation interception, at-risk detection, and win-back sequences. Integrated Resend for custom domain email delivery.
Week 3: Polish + Production Deploy
Added analytics dashboard, activity feed, email previews, rate limiting, and security hardening. Deployed backend to Railway, dashboard to Vercel.
Tech Stack
Architecture
backend
Hono on Railway with TypeScript, BullMQ for async job processing
database
PostgreSQL with Drizzle ORM, Redis for caching and rate limiting
ai
Anthropic Claude for cancel insight generation and save offer personalization
Resend with custom domain DNS verification for transactional delivery
payments
Stripe API with webhook event processing and idempotency keys
Security
webhooks
Stripe signature verification on every incoming webhook, idempotent processing
rateLimit
Redis-backed rate limiting on all API endpoints and email sending
data
Stripe API keys encrypted at rest, scoped to read-only where possible
audit
Full event log with webhook receipt timestamps and processing status
The Results
Key Takeaways
Stripe API key paste instead of OAuth eliminated the biggest onboarding barrier. Founders could connect in seconds without navigating OAuth flows or Connect applications.
Sending recovery emails from the founder's own domain instead of a platform domain dramatically improved inbox placement. Young SaaS domains need transactional-style emails, not promotional campaigns.
The AI cancellation interception module needed confidence scoring and human escalation paths. Not every cancellation should get an automated save offer. Some need a personal founder response.
Deliverables
FAQ
Frequently Asked Questions
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